Customer Loyalty

Identify periods of winning new or loosing existing customers and analyze loyalty factors of your customer base.

Each line of the cohort-chart (table below) contains customers, which had their first purchase in the shown month. The X-axis shows the months after the inital purchase and the rate, the amount of customers still loyal to your business. With the help of this, you can identify critcal periods (e.g. 6 months after you initially won a new customer) with high churn rates to define marketing or sales activities to prevent churn.