Churn - Early Warning System
Monitoring the order frequency of your most loyal customers is essential. Imagine one of your top clients, usually placing an order every 4 weeks keeps silent for 6 or even 8 weeks without noticing that. Probability for Churn might be already high with a risk of loosing a loyal customer.
By monitoring the expected "next order date" and getting warnings when it's overdue you will not miss that point and can contact the customer or define any other activities.
