Table of Contents

Items & Customers (Top/Flop)

A focused top-and-flop ranking of the items and customers that drive - or drag - your sales.

Items & Customers (Top/Flop) report

A fast, list-driven page to see the best and worst performers side by side. Four ranking tables surface the top and flop items and customers by revenue, margin and open order value, so you can act on the few that matter most.

At a glance

Generated from the report definition (Top/Flop Artikel & Kunden / Items & Customers).

  • Key visuals: 4× table

What this report helps you do

  • Spot the top-selling and most profitable items and customers at a glance
  • Identify flop performers (low revenue or weak margin) that need attention
  • Combine invoiced sales, profit margin and open order value in one ranking
  • Feed account and assortment decisions with a clear best/worst shortlist

Filters & slicers

Filter What it does
Client, Period, Employee, Items, Order Customer Restrict the rankings to a company, period, salesperson, product portfolio or customer segment.

Visuals on this page

Top / Flop ranking tables

Four detail tables rank items and customers by invoiced sales, profit margin, open order value and average order size - shown as top and flop lists.

  • Concentrate on the small set of items/customers generating most sales
  • Reveal weak performers with low revenue or margin
  • Support prioritization for sales, purchasing and account management

Typical use cases

  • Best/Worst Review — Quickly review top and flop items and customers in operational sales meetings.
  • Assortment & Account Focus — Decide where to invest attention based on a factual best/worst shortlist.
  • Invoice Amount
  • Invoice Profit Margin
  • Open Order Amount
  • Ø Order Amount
  • # New Customers

See the full KPI & measure catalog for definitions and formats.

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