Table of Contents

By Item

An item-centric view to manage the product portfolio based on facts.

Understand which items and categories drive revenue, spot slow and fast movers, and back assortment, pricing and promotion decisions with detailed item KPIs - including actual versus previous year and plan.

At a glance

Generated from the report definition (by Item / by Item).

  • Key visuals: bar chart, scatter chart, table
  • Drill-through by: InvoiceCustomer, OrderCustomer

What this report helps you do

  • Understand which items and categories drive revenue
  • Identify slow- and fast-moving products from a sales perspective
  • Compare item performance against previous year and plan
  • Support assortment, pricing and promotion decisions

Filters & slicers

Filter What it does
Client, Period, Employee, Items Analyze a single product or family, or compare across periods and companies.

Visuals on this page

Item Comparison

Contrasts invoiced sales per item against previous year and plan.

  • Quickly identify winning and underperforming items
  • Provide input for category and purchasing decisions

Typical use cases

  • Portfolio Optimization — Decide which items to promote, maintain or phase out based on sales insights.
  • Campaign Targeting — Select suitable items for cross-sell campaigns alongside the basket analysis.
  • Invoice Amount
  • Invoice Amount PY
  • Invoice Amount Plan
  • # New Customers

See the full KPI & measure catalog for definitions and formats.

Back to all Know Your Customer standard reports · Semantic model · Key business questions

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