Table of Contents

Shopping Basket Analysis

Discover which products are bought together to drive cross- and up-sell.

Shopping Basket Analysis report

Want to generate up- or cross-sell revenue by placing products on your shelf strategically? Use the Shopping Basket Analysis to analyze the impact one product has on the sale of another (uplift). Additional KPIs indicate the confidence and the support (share of total products sold). With the network chart it is easy to identify products jointly sold within a single shopping basket.

At a glance

Generated from the report definition (ShoppingBasket Analysis / ShoppingBasket Analysis).

  • Key visuals: ZoomChartsDrillDownNetworkProA2D748C23BD44BE2BB019402882BCA19, scatter chart, table
  • Drill-through by: Employee

What this report helps you do

  • Analyze which products are frequently bought together
  • Quantify the uplift one product has on the sale of another
  • Read confidence and support to judge how reliable an affinity is
  • Plan cross-sell, up-sell and shelf-placement actions

Filters & slicers

Filter What it does
Client, Period, Employee, Items Focus the basket analysis on a company, period, salesperson or product portfolio.

Visuals on this page

Product Affinity Network

A network chart links products jointly sold within a single shopping basket.

  • Identify clusters of products commonly bought together
  • See the strength of each product-to-product association

Basket KPIs

Uplift, confidence and support quantify each product association.

  • Orders Lift measures the uplift of one product on another
  • % Confidence Item A / Item B show directional purchase probability
  • % Orders Support gives the share of orders containing the combination

Typical use cases

  • Cross- and Up-Sell Planning — Use strong affinities to recommend or bundle complementary products.
  • Shelf and Assortment Placement — Place jointly bought products strategically to lift basket size.
  • Orders Lift
  • % Confidence Item A
  • % Confidence Item B
  • % Orders Support
  • # Orders Both
  • # Orders Total

See the full KPI & measure catalog for definitions and formats.

Back to all Know Your Customer standard reports · Semantic model · Key business questions

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